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Strategic Services

Marketing Strategies Services

  • Conduct strategic analysis of market, and competition through market research, and customer research
  • Develop, align and implement strategic global marketing plans and programs
  • Develop alternate market segmentation model
  • Determine product conception, bill of materials, packaging, pricing, and distribution models
  • Communicate to the field and channel product roadmap, product-marketing plans and product-positioning strategy, and product-packaging and pricing 
  • Establish beta program
  • Build launch plan covering PR, events, beta program
  • Provide technical execution of marketing promotions such as demos 
  • Roll out the product launch to key industry analysts, press and potential customers
  • Establish balance between marketing budget and product price
  • Conduct Theater presentations, panel discussions, paper presentations 
  • Develop white papers, data sheet, fact sheet, cheat sheet, FAQs, customer presentations, sales presentations and field training materials, sales collateral
  • Articulate, create and present customer and sales value propositions 
  • Work with the field marketing groups and product sales organizations to define and execute specific revenue-focused activities
  • Help building and developing company brand, image through public relations,industry analyst relations, and tradeshows

For more information on our services email to: Click here for Email


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  News

Partner in Healthcare Investment and Innovation Group at LSG, Managing Partner West Region Healthcare Practice- PRICEWATERHOUSECOOPERS and Senior Partner Healthcare & Life Sciences Practice- DELOITTE, Lee Akay, joined the Advisory Board of Directors.

The Executive Vice President TeleDirect International, and Managing Partner Consulting Services Financial Services and Healthcare Practices, Cap Gemini Ernst & Young, and Senior Vice President and Corporate Officer eLoyalty (NASDAQ:ELOY), Kevin J. Kraft, joined the Advisory Board of Directors.

The Executive Vice President of Information Sciences, Incyte Genomics ( NASDAQ: INCY) and Vice President of Partner Software, SGI ( Silicon Graphics Inc), Kenneth P. Jacobsen, joined the Advisory Board of Directors.

Senior Vice President (Payer and Provider Business Process Outsourcing) CSC Healthcare President - Blue Cross Blue Shield of Michigan CEO-Health Plus of Michigan CEO-Health Choice Group Senior Vice President-SAIC Michael A. Mark joined the Advisory Board of Directors.

The Vice President Global Sales Services and Marketing, SGI (Silicon Graphics, Inc.), Vice President-Alliances- Brio Technology and Vice President- Sales & Marketing, Acxiom Corporation, Desh Urs, joined the Advisory Board of Directors.

The Vice President of Worldwide Sales Operations, UNISYS CORPORATION (NYSE:UIS), Robert W. Johnson, joined the Advisory Board of Directors.

The PRESIDENT, PORTAL AND BROADBAND SERVICES, CONVERGENT MEDIA SYSTEMS and Sr. Director Enterprise Parallel System, ORACLE CORPORATION, Scott Hunter, joined the Advisory Board of Directors.


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• Big brand QUALITY- new   brand AFFORDABILITY
Integrated Go-to-Market   offerings covering sales,   alliances & product marketing
CUSTOMIZED Service   Offerings - No more ONE   SIZE FITS ALL approach
 
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