| Marketing Strategies Services
- Conduct strategic analysis of market, and competition through market research, and customer research
- Develop, align and implement strategic global marketing plans and programs
- Develop alternate market segmentation model
- Determine product conception, bill of materials, packaging, pricing, and distribution models
- Communicate to the field and channel product roadmap, product-marketing plans and product-positioning strategy, and product-packaging and pricing
- Establish beta program
- Build launch plan covering PR, events, beta program
- Provide technical execution of marketing promotions such as demos
- Roll out the product launch to key industry analysts, press and potential customers
- Establish balance between marketing budget and product price
- Conduct Theater presentations, panel discussions, paper presentations
- Develop white papers, data sheet, fact sheet, cheat sheet, FAQs, customer presentations, sales presentations and field training materials, sales collateral
- Articulate, create and present customer and sales value propositions
- Work with the field marketing groups and product sales organizations to define and execute specific revenue-focused activities
- Help building and developing company brand, image through public relations,industry analyst relations, and tradeshows
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